Pre - Conference Workshop


This Half-day workshop would focus on data-driven approaches to measure the return on digital marketing initiatives. Audience would be able to learn various frameworks and techniques in the domain of web analytics, audience analytics, social-media analytics etc.

The workshop is targeted towards executives working in various verticals including sales and marketing, communication, branding, customer relationship management etc.

The workshop is complimentary for all registered ICOMBS 2017 participants. Regular fees for the workshop is 2000 INR for non-ICOMBS participants.


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