International Awards Won by Case Research Center

Case based Learning
The case study method is a key component of the academic program at IBS, which is one of the few institutions in India that has made case studies a critical component of its curriculum.

Almost all the courses at IBS are taught 100% through case studies - the case studies being tailor-made to the requirements of different subject areas and topics. Student evaluation is based on class participation and written reports. Students are encouraged to analyze the issues in-depth by gathering supporting information - either through published sources or by directly interacting with the companies involved.



Management case studies describe the situations faced by practicing managers in a narrative form, and also provide the supporting information necessary to involve students in the decision-making process. These case studies encourage students to think of the possible ways of handling such issues, and help them learn the complexities of decision-making in business and the challenges that managers face every day at work.

Almost all the courses in the IBS program are designed keeping in mind the advantages of the case method. Most of the courses are taught 100% through case studies - the case studies being tailor-made to the requirements of different subject areas and topics. Student evaluation is based on class participation and written reports. Students are encouraged to analyze the issues in-depth by gathering supporting information - either through published sources or by directly interacting with the companies involved.


IBS has dedicated research and content development centers (ICMR & CDC) for producing case studies and supporting material. Manned by teams of knowledge workers with many years of academic and corporate experience, these centers develop contemporary and thoughtprovoking case studies which provide great learning value to the students.

Most of these case studies are also made available to global customers through the European Case Clearing House.

IBS case studies have also been published in several leading management textbooks published in Europe, the USA and the UK. IBS hyderabad has a licensing arrangement with Harvard Business School Publishing to use HBS cases in its cirriculum. IBS case studies have won recognitions at various international case writing competitions.

IBS, offers a balanced mix of case studies based on foreign as well as Indian companies. Most of the case studies on Indian companies focus on issues that have not been tapped by other institutions for management teaching. Written in an easy-to-understand and lucid style, these case studies equip students with the latest information on the developments in the Indian and global business scenarios.

All IBS students are provided with books of case studies (as part of their courseware package), which are customized for different subject areas.

By learning through the globally accepted and popular case method of learning, students are able to hone their comprehension, analytical and decision-making skills. In addition, case studies help them become better team players and managers.

User of IBS Case Studies
The following is a partial list of regular users of case studies developed by IBS faculty members :

  • Organizations
  • Adventis
  • Boston Consulting Group
  • British Telecom
  • Cadbury Schweppes
  • Caterpillar S.A.R.L.
  • Coca-Cola
  • Deutsche Bank AG
  • Eli Lilly
  • Ernst & Young
  • GHIA Associates
  • Global Praxis Group
  • Goldman Sachs
  • HayGroup
  • Hewlett Packard
  • Johnsol & Johnson
  • KPMG
  • M&C Saatchi
  • McKinsey
  • PWC
  • P & G
  • Samsung
  • Siemens AG
  • Warner
  • Universities / Business Schools
  • Arizona State University
  • Boston University
  • California State University
  • Chartered Institute of Marketing
  • City University
  • Cornell University
  • Harvard Business School
  • Helsinki School of Economics
  • IMD
  • INSEAD
  • Kellogg School of Management
  • Kingston University
  • London Business School
  • Maastricht School of Management
  • NYU Stern School
  • Pennsylvania University
  • Richard Ivey School of Business
  • SDA Bocconi School of Management
  • Syracuse University
  • University of British Columbia
  • University of Cambridge
  • University of Cape Town
  • University of Edinburgh
  • University of Liverpool
  • University of Melbourne
  • University of Michigan
  • University of Oxford
  • University of Pittsburgh
  • University of Virginia
  • University of Warwick

2020
  • “Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value”, Winner in the ‘Knowledge, Information and Communication Systems Management’ category in 30th Case Centre Awards, organized by The Case Centre (TCC), U.K. Authored by Debapratim Purkayastha and Vinod Babu Koti.
  • “Apple and Conflict Minerals: Ethical Sourcing for Sustainability”, winner in the ‘Production and Operations Management’ category in 30th Case Centre Awards, organized by The Case Centre (TCC), U.K. Authored by Debapratim Purkayastha and Adapa Srinivasa Rao.
  • “Chow Tai Fook: A Chinese Jewellery Giant Changing Tactics” ‘Nominated Case Award’ at the prestigious 2019 Global Contest for the Best China-Focused Cases organized by CEIBS (China Europe International Business School). Authored by V. Namratha Prasad and Koti Vinod Babu.
  • ‘JPMorgan Chase & Co: Creating a Next-Gen Banking Experience Powered by Digital Technology’, the winner in the ‘Finance and Banking’ category, EFMD Case Writing Competition, 2019.Authored byAnil Anirudhan and Sanjib Dutta.
  • “The Last Well”,Winner of the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development, Thirteenth Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA. Authored by Debapratim Purkayastha and Benudhar Sahu.
  • ‘Mapatón’Winner of the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development, Thirteenth Annual E-PARCC Teaching Case and Simulation Competition, organized by Maxwell School’s “Collaborative Governance Initiative”, Syracuse University, New York, USA. Authored by KBS Kumar and Indu Perepu.
  • “Elizabeth Holmes and the Rise and Fall of TheranosInc”, Finalist in the AoM 2020 Dark Side Case Competition, Critical Management Studies division of Academy of Management 2020. Authored by Debapratim Purkayastha, Sanjib Dutta and Shubhanjali Chakrabarty.


2019
  • Disney Enters Streaming Space: Can it Disrupt the Disruptor?: Won the 3rd Prize in the 2018 John Molson MBA International Case Competition, Organized by Concordia University, Canada. Authored by: Syeda Maseeha Qumer and Debapratim Purkayastha.
  • “Port to Plate” Distribution System - Will Pesky Fish's Supply Chain Model Sustain Growth?: Short Case Winner in the 2018 John Molson MBA International Case Competition, Organized by Concordia University, Canada. Authored by Indu Perepu and KBS Kumar.
  • Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture: Winner in Human Resource Management/Organisational Behaviour Category at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha.
  • Turbulence on the Tarmac:Won the Outstanding Compact Case Category, at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha and Sid Ghosh.
  • Amazon's Big Data Strategy: Winner in Knowledge, Information and Communication Systems Management Category at The Case Centre Awards and Competitions 2019. Authored by Debapratim Purkayastha and Adapa Srinivasa Rao.
  • The Greater Manchester Waste Development Authority – Challenges in Sustainable Waste Management: Won the outstanding teaching case in 'Urban Transition Challenges' category, 2018 EFMD Case Writing Competition. Authored by Indu Perepu and KBS Kumar.
  • LATAM: A Latin American Airline's Emergence as a Global Player: Won the outstanding teaching case in ‘Latin American Business Cases’ category, 2018 EFMD Case Writing Competition. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way?: Won the outstanding teaching case in 'Supply Chain Management' category, 2018 EFMD Case Writing Competition. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • 'Collector Bro': Using Social Media to Tap the Power of Volunteerism: Won the First Place in the Collaborative Public Management, Networks and Public Management, Collaborative Governance, and Collaborative Problem Solving category in the 2019 Annual EPARCC Teaching Case and Simulation Competition, Organized by Syracuse University, Maxwell School of Citizenship and Public Affairs. Authored by Debapratim Purkayastha and Vijay Kumar Tangirala.
  • VFAN – A Sustainable and Collaborative Initiative to Improve the Livelihoods of Underprivileged Communities in Conflict Countries: The Rwandan Experience: Won the Glendal E. and Alice D. Wright Prize Fund for Conflict and Collaboration Case Studies in International Development in the 2019 Annual EPARCC Teaching Case and Simulation Competition, Organized by Syracuse University, Maxwell School of Citizenship and Public Affairs. Authored by KBS Kumar and Indu Perepu.
  • Hisarna – Developing a Sustainable Steel Production Process: First runner-up in the Project Management Institute 2019 Instructional Case Writing Competition at the Decision Sciences Institute (DSI) Annual Meeting. Authored by KBS Kumar and Indu Perepu.

2018

  • Ashley Madison Hacking & the Ethics of Hacktivism, Winner the XVII Dark Side Case award, organised by the Critical Management Studies division of Academy of Management (AOM), in Chicago. Authored by Debapratim Purkayastha, Syeda Maseeha Qumer and Vinod babu Koti.
  • United Airlines Inc: The Manhandling Incident, Finalist in the XVII Dark Side Case Award organised by the Critical Management Studies division of the Academy of Management, in Chicago. Authored by Debapratim Purkayastha, Syeda Maseeha Qumer (ICFAI Business School (IBS) Hyderabad) and Vijaya Narapareddy (University of Denver)
  • “Breaking the Code of Silence”, won the highly prestigious 'Outstanding Case Writer' award, organized by the UK-based The Case Center. Authored by Syeda Maseeha Qumer, Debapratim Purkayastha, and Vijaya N. Zinnoury (University of Denver, USA).
  • Birchbox, won a prize in the John Molson MBA International Case Competition, 2017, held by John Molson School of Business, Concordia University, Canada. Authored by Alok Kavthankar and Indu Perepu.
  • Eliminating Modern Slavery from Supply Chains: Can Nestlé Lead the Way? Won the First Prize in the Corporate Social Responsibility Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • Jaipur Rugs –Empowering Communities at the Bottom of the Pyramid through Social Innovation, Won the First Prize in the Social Entrepreneurship Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Syeda Maseeha Qumer & Geeta Singh.
  • Can Barry Callebaut Attract Sustainable Investment with its 'Forever Chocolate' Strategy?, Won the First Prize in the Sustainable Finance Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Debapratim Purkayastha, Benudhar Sahu and Trilochan Tripathy (XLRI).
  • Saudi Aramco, Won the First Prize in the Sustainable Finance Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Alok Kavthankar and Indu Perepu
  • BabbanGona’sAgri-Franchising Model: Scaling up Challenges, Runner up in Social Entrepreneurship Track in the oikos Case Writing Competition The oikos Case Writing Competition 2018. Authored by Manish Agarwal and D. Satish
  • David Green- Delivering Quality Eyecare in the Developing Countries through Collaborative Systems won the 11th Annual E-PARCC Teaching Case and Simulation Competition, 2018, held by the Maxwell School at Syracuse University, New York. Authored by K.B.S.Kumar and Indu Perepu
  • TECNO Mobile's Growth Strategies in Africa' won the nominated case award at the 2017 Global Contest for the Best China-focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Syeda Maseeha Qumer and Geeta Singh.
  • Walmart’s E-Commerce Acquisition Spree: Toward Online Success Or Existential Crisis?” won second prize in the John Molson MBA International Case Competition, 2017, held by John Molson School of Business, Concordia University, Canada. Authored by Syeda Tahera Sadia and Indu Perepu.

2017

  • Conflicting Business Approaches of Two Generations: The Otsuka Family Showdown”, won the ‘Family Business 2016 EFMD Case Writing Competition. EFMD, a global membership organization and accreditation body for quality & impact assessment in management, based in Brussels, Belgium, with offices in Asia and the Americas. Authored by Debapratim Purkayastha and Ranjana Tiwari.
  • A Sexual Harassment Complaint and the Fallout, won the ‘Dark Side Case Award’ at the Academy of Management (AOM) Annual Conference held in Atlanta, Georgia, USA. The Dark Side Case Competition is organized by Critical Management Studies division of AOM. Authored by Syeda Maseeha Qumer, Debapratim Purkayastha and Vijaya Narapareddy (Univ. of Denver).
  • The Fall of SunEdison-A Solar Eclipse? Second Prize in the Sustainable Finance track of the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Alok Kavthankar and Indu Perepu.
  • Bridge International Academies Third Prize in the Social Entrepreneurship track of the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Manish Agarwal, D. Satish
  • ‘Enrich Not Exploit’: Can New CSR Strategy Help Body Shop Regain Glory?was the Runner up in the Corporate Sustainability track in the oikos Case Writing Competition The oikos Case Writing Competition 2017. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha
  • Can Huawei Overcome Roadblocks in its Quest for Global Markets? Won the Nominated Case Award in the 2016 Global Contest for the “Best China-Focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Hadiya Faheem, G V Muralidhara
  • Can Starbucks Sustain its High Prices in China? Won the Nominated Case Award in the 2016 Global Contest for the “Best China-Focused Cases co-organized by CEIBS, the Shanghai MBA Case Development and Sharing Platform and the Global Platform of China Cases. Authored by Debapratim Purkayastha, Benudhar Sahu, S Venkata Seshaiah and Trilochan Tripathy
  • 'Bradley Tilden's Dilemma Following the Alaska Airlines - Virgin America Deal'' came in 3rd place at the 2016 John Molson MBA International Case Competition,” held by John Molson School of Business, Concordia University, Canada. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • Innovation: The Recipe for Chipotle’s Success won the First Prize in Theme topic ‘Innovation’ (sponsored by The Case Centre) in the International Case Study Conference 2017 organized by IBS Hyderabad in collaboration The Case Centre U.K and IBSAF. Authored by Koti Vinod Babu.
  • The Economics behind Uber’s Surge Pricing” won the IBSAF Best Case Award (sponsored by IBSAF) in the Economics& Finance track in the International Case Study Conference 2017 organized by IBS Hyderabad in collaboration The Case Centre U.K and IBSAF. Authored by Trilochan Tripathy (XLRI, Jamshedpur) and Benudhar Sahu.

2016

  • Odisha’s Disaster Risk Reduction: Coping with the Challenges of Cyclone Phailin “Winner in the Project Management Institute (PMI) PMI 2016 Teaching Case Competition” Philadelphia, Pennsylvania, USA. Authored by Hadiya Faheem and G. V Muralidhara.
  • JBS S.A.: A Latin American Success Story “Winner in the EFMD Case Writing Competition 2015” in the Latin American Business. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • ‘One Plus: A Chinese Tech Start-up Aiming to Disrupt the Global Smartphone Market’ Winner in the 2015 Global Contest for “Best China Focused Cases,” co-organized by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases. Authored by Syeda Maseeha Qumer and Debapratim Purkayastha.
  • ‘World’s Largest Retailer in the World’s Most Populous Country: Wal-Mart in China’ one of the seven Nominated Cases in the 2015 Global Contest for “Best China Focused Cases” co-organized by the China Europe International Business School (CEIBS), Shanghai MBA Case Development and Sharing Platform and The Global Platform of China Cases. Authored by Geeta Singh.
  • Dr. Devi Shetty of Narayana Hrudayalaya: Delivering Quality Cardiac Care to the Masses - Runner-up in the Social Entreprneurship track ‘oikos Case Writing Competition,’ organized by Oikos International, Switzerland. Authored by G.V. Muralidhara.
  • Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank - Runner-up in the Sustainable Finance Track ‘oikos Case Writing Competition,’ Authored by Debapratim Purkayastha, Benudhar Sahu and Trilochan Tripathy .
  • Sanergy: Sustainable Sanitation - Third Prize in the Social Entrepreneurship Track, ‘oikos Case Writing Competition,’ organized by Oikos International, Switzerland. Authored by Indu Perepu and Geeta Singh.
  • IFC Funding of Dinant Project: Call for Overhaul of Risk Assessment for Sustainable Finance – Second Prize in the Sustainable Finance Track ‘oikos Case Writing Competition,’ organized by Oikos International, Switzerland. Authored by D. Satish and Manish Agarwal.
  • KTDAL – Building Sustainability through Inclusion - Third Prize in the Corporate Sustainability Track, ‘oikos Case Writing Competition,’ Authored by D. Satish and Nagendra Kumar M.V.
  • Rahul Yadav: Housing.Com’s Maverick Entrepreneur, Winner of the “USASBE- Baylor Case Writing Award”, 2016. Authored by Hadiya Faheem , G. V Muralidhara.
  • The Turnaround Plan of McDonald’s: A Long Way to Go, Second Prize in the “35th John Molson MBA International Case Competition,” held by John Molson School of Business, Concordia University, Canada. Authored by Indu Perepu.
  • Maggi Noodles in India: The Revival Challenge, Winner in the Short Case Competition the “35th John Molson MBA International Case Competition,” held by John Molson School of Business, Concordia University, Canada. Authored by Alok Kavthankar and Indu Perepu.
  • IKEA in Russia: Ethical Dilemmas, Category Winner in the “Ethics and Social Responsibility, The Case Centre Awards and Competitions 2016”. Authored by G. V. Muralidhara and Namratha V. Prasad.
  • Netflix: Leveraging Big Data to Predict Entertainment Hits – Category Winner in the “Information and Communication Systems Management, The Case Centre Awards and Competitions 2016”. Authored by Debapratim Purkayastha and Tangirala Vijay Kumar.
  • Airbnb: A Disruptive Innovator – Finalist in the “AESE Case Writing Competition 2016,” Authored by Indu Perepu, and Geeta Singh.

2015

  • Perdue Farm –Differing Valuesin Different Generations: First Runner up IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration Parampara Family Business Institute, IBSAF and Universiti Utara Malaysia. Authored by Geeta Singh, Munmum Samantarai, Dr S K Kar.
  • The Rothschilds: Maintaining 200-year-old legacy of Family Business: Second Runner up: IBS-PFBI Awards for Best case in Managing Family Business in the International Case Study Conference 2015 organized by IBS Hyderabad in collaboration Parampara Family Business Institute, IBSAF and Universiti Utara Malaysia. Authored by Surojit Mahato.
  • Chile's Concha y Toro: A Silver Bullet for the Global Market, “Winner in the EFMD Case Writing Competition 2014” in the Latin American Business. Authored by G V Muralidhara and Namratha Prasad.
  • Dr.Jim Yong Kim’s Dilemma: International Finance Corporation and the Tata Mundra Power Plant, “First prize in the Sustainable Finance Track in the oikos Case Writing Competition 2015”. Authored by Manish Agarwal and Debapratim Purkayastha.
  • Apple and Conflict Minerals: Ethical Sourcing for Sustainability, “Second prize in the Corporate Sustainability track in the oikos Case Writing Competition 2015”. Authored by Adapa Srinivasa Rao and Debapratim Purkayastha.
  • From Sweatshops to Sustainability: Wal-Mart’s Journey in Bangladesh, “Runners up in the Corporate Sustainability Track of the oikos Case Writing Competition 2015”. Authored by Surojit Mahato and Indu Perepu.
  • Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture, “First Prize in the 2014 AESE Case Writing Competition” organized by AESE Business School, Portugal. Authored by Rik Paul and Debapratim Purkayastha.
  • Çorporate Entrepreneurship and Innovation at Google, Inc.,The Case Centre’s HR/OB category award 2015 organized by The Case Centre, United Kingdom. Authored by Adapa Srinivasa Rao and Debapratim Purkayastha.
  • Xtra Power Energy Systems, Winner in the 2015 John Molson MBA Case Writing Competition. Authored by Debapratim Purkayastha, Jigyasu Gaur and Rik Paul.